Privacy Protection Policy

This Privacy Protection Policy indicates how Fernand Dufresne Inc. (hereinafter “EKO/Milliplein”) collects, uses, and discloses personal information and how such information may be consulted and corrected, if necessary. The policy also explains our use of nonpersonal data collected via our website.

By visiting,, or (collectively “the websites”), contacting us, agreeing to receive emails from EKO/Milliplein, or entering into any contractual relationship with EKO/Milliplein, you agree to the terms of this policy.

This policy does not cover websites operated by third parties. As a result, EKO/Milliplein cannot be held responsible for their privacy policies, procedures, or practices.

  1. Personal information This policy applies to “personal information”, which is any information that concerns or identifies an individual.

a. Collection of personal information

EKO/Milliplein may request personal information from you in any of the following circumstances :

  1. When you make a purchase, order our products or services or join one of our rewards programs, including Milliplein
  2. When you open an account
  3. When you apply for credit
  4. When you request information on pricing on our products and services, return or exchange a product, or ask for a refund
  5. When you return or exchange a product or receive a refund
  6. When you visit our websites
  7. If you are involved in an incident at any of our locations that results in physical injury to you, a third party, or an EKO/Milliplein representative or employee
  8. During EKO/Milliplein contests you have entered
  9. During EKO/Milliplein surveys in which you have agreed to participate
  10. When you communicate with us

Depending on the situation, you may be asked for the following personal information: your first and last name, address, postal code, telephone number, or email address or a piece of ID.

On our websites, you can request information, submit comments and suggestions, view promotions, create a customer profile, subscribe to our newsletter, join programs, complete surveys and enter contests (as applicable), and apply for jobs at EKO/Milliplein. As part of these activities, the following personal information may be requested from you, depending on the activity in question: your first and last name, address, postal code, telephone number, email address, date of birth, Milliplein card number, user ID and password, preferred methods of communication, education and professional experience, or personal interests or whether you are a homeowner or a tenant. Some of the information collected when you create a customer account is saved on your secure profile to accelerate future transactions. You can modify or update this information simply by accessing your customer account.

b. Use of personal information

Only EKO/Milliplein employees who need it to perform their duties will be granted access to your personal information.

EKO/Milliplein uses the personal information it collects to :

  1. Prevent fraud and errors.
  2. Provide comprehensive and compliant personalized services (transactions, purchases, orders, payments to customer accounts, refunds and exchanges, etc.).
  3. Help you communicate with and visit us.
  4. Offer services and support.
  5. Ensure your satisfaction and carry out the necessary follow up.
  6. Improve your shopping experience and our product and service offer.
  7. Establish and maintain healthy business relationships and relationships with our customers.
  8. With your consent, inform you about our products, services, and promotional offers and how you can take advantage of them. This information may be sent to you in a targeted manner, based on the interests you indicated when creating your customer profile.
  9. Compile statistics (statistics do not contain any information that could identify you personally).
  10. Comply with applicable laws. Your personal information will only be used for these stated purpose(s) or for the purpose(s) indicated at the time you provide it.

Rest assured that the personal information collected on our websites will not automatically be used to send you special offers or other commercial communications, unless you have consented to such use at the time you provided the information on our website or if you subscribed to our newsletter. Note that you can always withdraw your consent to receive information, special offers, or other commercial communications. Just click the unsubscribe link in any message from EKO/Milliplein. You can choose to be removed from a specific mailout or from all EKO/Milliplein mailouts and newsletters.

c. Disclosure of personal information

EKO/Milliplein will not disclose your personal information to anyone other than EKO/Milliplein representatives, service providers, or agents who need it to perform their duties or carry out their contractual obligations. EKO/Milliplein may also disclose your personal information if you have previously consented to such disclosure, if it is the result of a specific request from you, or if it is permitted by law.

However, EKO/Milliplein may offer certain products and services that are provided by agents and third parties, including processing of credit and debit card transactions. As part of our service offering, personal information may need to be transferred to these third parties in order for them to properly fulfil their obligations.

EKO/Milliplein may provide offers and promotions, including reward programs, in partnership with other identified merchants (“Partners”) in order to, among other things, allow you to earn or redeem reward points with them. EKO/Milliplein may disclose to its Partners personal information about you that is required to manage the reward points you earn or redeem in a confidential manner and in accordance with the contractual security measures put in place with those Partners. We may also share nonpersonal data with these partners for statistical purposes. Our partners will not use the information to send you special offers or other commercial messages unless they have obtained your consent.

If EKO/Milliplein were to merge with another company, sell all or part of its assets to another company, or undergo a financing transaction, personal information in its possession could be disclosed to the merging company, the purchasing company, or the lending company, as applicable. Such personal information would be disclosed and used in accordance with this policy.

Personal information held by EKO/Milliplein may be disclosed in response to a search warrant, investigation, or other legal process or court order. The information could also be disclosed to an investigative body dealing with a breach of an agreement or a violation of a law. It may also be disclosed where required by law.

Please note that we may disclose your personal information as part of the debt collection process.

d. Retention of personal information

EKO/Milliplein stores your personal information on a server located in the province of Quebec, Canada.

EKO/Milliplein is committed to taking all reasonable security measures to protect your personal information. To prevent unauthorized access or disclosure and ensure the information is used properly, EKO/Milliplein has implemented physical, administrative, and technical procedures to safeguard the information it collects. However, no security mechanism is foolproof and you should be aware that there is always some level of risk that the personal information you provide to us may be disclosed without your consent through no fault of EKO/Milliplein.

EKO/Milliplein will retain your personal information for as long as it is needed by EKO/Milliplein or as required by laws, regulations, and government orders.

e. Withdrawal of consent

You may withdraw your consent for EKO/Milliplein to use or disclose your personal information at any time. Please send your consent withdrawal request in writing to the email address listed in the “Contact” section. We may require proof of identity.

You should be aware that withdrawing your consent to the use or disclosure of some or all of your personal information may, in some cases, result in EKO/Milliplein being unable to complete transactions, returns, exchanges, or refunds or provide you with certain products or services.

f. Right of access and correction

Upon written request and with proof of identification, you may review any personal information we have collected, used, or disclosed and request corrections, as permitted or required by law.

However, in order to ensure that the personal information we have about you is accurate and up to date, we encourage you to inform us immediately of any changes to it.

g. Policy updates

We may amend the Privacy Policy from time to time. This version was updated on February 15, 2018.

We encourage you to consult the policy periodically at our website to keep up to date on the latest changes.

h. Contact

Any requests for access to or correction of your personal information, withdrawal of consent, or any questions or comments regarding our Privacy Policy should be sent to the attention of the Privacy Officer by mail or email at the following addresses :

Customer Service

Fernand Dufresne inc.

455, des Entrepreneurs

Québec (QC) G1M 2V2

  1. Other types of information collected

a. Information collected via our website

Through its websites, EKO/Milliplein collects information about pages visited and URLs, browsers, and IP addresses used. Most of this data is collected using cookies or other analysis technologies.

The pages on our website use cookies and web beacons. This data is collected via our website to provide us with information about the website’s performance and effectiveness. This nonpersonal data allows us to improve the content and functionality of our websites and collect information about our customers’ browsing habits.

b. Cookies

A cookie is a small data file sent by a website to the browser used to view it. Cookies are transmitted when you visit our site, request or customize information, or register for certain services on it. The cookies are stored in your browser’s cache. Cookies do not provide any personal information to our website. A distinction is generally made between “session” and “persistent” cookies.

“Session” cookies don’t stay on your computer when you leave a site or close your browser. The information we collect helps us analyze browsing habits on our site. Among other things, it allows us to improve the content of our website, optimize it, and make it more user friendly.

“Persistent” cookies stay on your computer. They help simplify personalization and registration services. For example, cookies tell us what you have chosen to view when you visit our website. If you have a customer account, they allow us to recognize you when you browse our site (although access to your customer account still requires your password). “Persistent” cookies can be manually deleted by users.

Most browsers accept cookies by default, but you’re usually able to block or restrict them in your browser settings. If you block them, some features of our website may not work, and some pages may not display properly. Please check your browser options for more details regarding use and deactivation of cookies.

c. Web beacons

HTML newsletters use web beacons and cookies to generate website usage statistics. A web beacon is a single-pixel (1x1) image or a transparent GIF. They can recognize certain types of information on a visitor’s computer, like the visitor’s cookie number, the time and date a page was viewed, and a description of the page on which the beacon is located. You can disable certain web beacons by rejecting the cookies associated with them.